Me-Mover

Me-Mover is a Danish start-up company who manufacture a transportation device which is a cross between a stepping machine and a bicycle. It is designed to give you an excellent active workout whilst you are getting around. We worked with Me-Mover during the second semester at KEA. The focus of the module was on marketing, branding and communication and it was my first major experience in these areas.

I enjoyed the work and we were quite successful in our market analysis. Conducting an extensive survey, to support our findings, we learnt a lot about Me-Mover and the Danish market and managed to come up with quite a few recommendations for the company.

You can read our market analysis here.